The challenge: selling elite art in the digital world

When the publisher approached us with the rights to Aurea Dicta —Miquel Barceló's most ambitious editorial project— we knew this wasn't a conventional assignment. Selling a limited edition of 1,298 copies at €3,960 each required a digital strategy worthy of the work itself: impeccable, exclusive, and capable of conveying the exceptional value of each book signed by one of the world's most sought-after artists.

The work: a dialogue between contemporary art and classical wisdom

Aurea Dicta brings together 562 aphorisms from the Greco-Roman tradition —Virgil, Cicero, Seneca, and other pillars of Antiquity— visually interpreted by Barceló across 228 pages with over 120 original pictorial interventions. Each copy includes a fir wood case with a metal stand and an original print by the artist. The book was awarded "Best Bibliophile Book" by the Spanish Ministry of Culture.

Our solution: bespoke design for a discerning audience

We developed a landing page that reflects the sophistication of the work: clean design with generous white space, premium editorial typography, and a browsing experience that invites contemplation. Every section was designed to communicate exclusivity.

Our work included:

• Custom web design: Information architecture tailored to the decision-making process of an art buyer.

• Professional product photography: Sessions capturing paper texture, pictorial intervention details, and case quality.

• Digital marketing strategy: Targeted campaigns reaching collectors, art lovers, and bibliophiles.

• Comprehensive graphic design: Promotional materials aligned with the work's premium positioning.

The result: a nearly sold-out edition

Thanks to the digital strategy we implemented, most of the 1,298 copies found their homes in private collections worldwide. The landing page didn't just sell books: it created an experience that honored Barceló's artistic legacy and the tradition of bibliophile publishing.